Tuesday, December 8, 2009
'Tis the Season!
'Tis the Season to put holiday hats on your logos!
I've spotted a few seasonal logo treatments in the wild but I've noticed (while investigating for this post) that MAJOR brand sites (like Amazon, eBay, Overstock.com, etc.) don't touch their logos. They'll add seasonal holiday graphics (e.g. snowflakes, ribbons, etc.) but they leave their logo alone.
Some samples from sites I visit:
Of course the granddaddy of all logos (logotypes) that can/have been "treated" is the Google logo. But their ever changing treatments are now a part of their "brand" so I guess that means they can get away with it without any negative affect. (I don't know what the negative affect would be ... it might simply be the affect of "it is annoying to change all the graphics on a website that is in full 24 hour operation".)
I've spotted a few seasonal logo treatments in the wild but I've noticed (while investigating for this post) that MAJOR brand sites (like Amazon, eBay, Overstock.com, etc.) don't touch their logos. They'll add seasonal holiday graphics (e.g. snowflakes, ribbons, etc.) but they leave their logo alone.
Some samples from sites I visit:
Of course the granddaddy of all logos (logotypes) that can/have been "treated" is the Google logo. But their ever changing treatments are now a part of their "brand" so I guess that means they can get away with it without any negative affect. (I don't know what the negative affect would be ... it might simply be the affect of "it is annoying to change all the graphics on a website that is in full 24 hour operation".)
Labels: logos
