~::Cheery Dreary Blog::~

Tuesday, November 18, 2008

Juno - Movie Site Review



http://www.foxsearchlight.com/juno/

The site for the Fox Searchlight release, JUNO, is on the cusp of new interaction design for the current era. It combines traditional Flash movie site design (to present cast and crew bios and story information) with Web 2.0 features like widgets, slide shows, blogs and a social “Junoverse” to connect with the current Internet users.

While the Flash aspect of the site carries the story of the film and its character, the rest of the site keeps users coming back for updated information and connection with other fans. It is a well-designed hybrid and a piece of the larger Fox Searchlight social network.

I really think Fox Searchlight came up with this awesome back end universe for all of its new releases! Joining the FSL network gives you access to all of its movie site releases and allows them to create their own little MySpace-styled "personal home page" for each film. The only downer is that you sacrifice the all-encompassing environment that movie sites usually offer in exchange for the easier update management. The environment is still there though. The hybridization works because the flash environment is above the fold.

Other movies using the Fox Searchlight management/network include:



If you want to see a "Before and After" of sorts regarding the new style and old style of Fox Searchlight sites - compare the sites for Night Watch and the sequel Day Watch.

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