I do seriously love collectible items/film marketing propaganda! Check out the adorable baby Spock photo that was sent to various film bloggers around the net. It was a USB card with a set of collectible wallpapers related to the new Star Trek movie - each site got a card with a different sent of desktops on them. The idea being that they then a) Blog about getting the package, b) Put up the desktops (thus distributing hit traffic to these other websites rather than just the main Trek site), c) Generate a web flurry of people searching for ALL of the wallpapers on other sites.

J.J.Abrams is like an internet genius to me.

Film School Rejects' blog/set: http://www.filmschoolrejects.com/news/exclusive-awesome-star-trek-desktop-wallpapers.php

TrekMovie.com's blog/set: http://trekmovie.com/2009/04/11/exclusives-star-trek-dac-poster-star-trek-movie-desktop-wallpapers/

Also the official Star Trek movie site ain't half bad! http://www.startrekmovie.com/

Labels: blog, promotion, startrek, viral